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External Site Requirements

This policy outlines requirements and guidelines for using microsites, third-party vendors, and commercial sponsorships on ¾ÅÓÎÓéÀÖ¹ÙÍø websites.

¾ÅÓÎÓéÀÖ¹ÙÍø requires all departments to build content within Drupal for consistency, accessibility, and compliance. While external solutions may be necessary, we strongly encourage using Drupal to:

  • Align with university web standards
  • Ensure a consistent user experience
  • Optimize accessibility and SEO

For microsites, third-party solutions, or commercial sponsorships, for review and approval.


Microsites

A microsite is a smaller, self-contained website that supports specific events, campaigns or programs but exists outside the primary kent.edu structure. The following are allowances, required elements and recommendations for any site approved to be positioned as a microsite - which would be developed by ¾ÅÓÎÓéÀÖ¹ÙÍø and/or third-party vendor.

Approval of all microsites is required, to verify that the baseline requirements are met.

Exclusion Allowances
Required Elements

Third-Party Vendor Websites

Third-party vendors may provide web solutions that integrate with ¾ÅÓÎÓéÀÖ¹ÙÍø’s digital infrastructure, such as applications, portals or forms.

Global Masthead Requirements
A screenshot of a header in drupal.
Design Requirements

Typography

View the typography options for Kent's web branding. Below, you will finding everything from heading styles to button types.

Accessibility Requirements

All sites available to the public, including ¾ÅÓÎÓéÀÖ¹ÙÍø’s publicly accessible websites, must be compliant with WCAG 2.1.


Commercial Sponsorships on ¾ÅÓÎÓéÀÖ¹ÙÍø Websites

¾ÅÓÎÓéÀÖ¹ÙÍø allows limited commercial sponsorships on university websites where they align with institutional values and benefit students, faculty or the broader university community.

Sponsorship Guidelines
  • Reference to the sponsoring entity must appear in the footer of the sponsored web page.
  • Reference to the sponsoring entity must not exceed more than 15 percent of the web page.
  • Reference to sponsor may link to additional information about that sponsor.