¾ÅÓÎÓéÀÖ¹ÙÍø Student Media is forging new collaborative opportunities through a strategic partnership with the Kent chapter of the American Advertising Federation (AAF). This initiative, guided by Mike Jackson, Professional-in-Residence in the School of Media and Journalism and AAF ¾ÅÓÎÓéÀÖ¹ÙÍø advisor, is fostering interdisciplinary collaboration across campus, bringing together students from advertising, marketing, media, and business to develop and sell integrated media campaigns.
Student Media and Kent AAF have been working closely to create a dynamic sales partnership that leverages each organization’s strengths. While AAF focuses on conceptual ideation, Student Media oversees content production, distribution, and client outreach, ensuring campaigns are both innovative and impactful. This collaboration is designed to enhance media sales efforts, allowing students to gain hands-on experience in campaign development, sales strategy, and media production. AAF and Student Media have already successfully collaborated on a broadcast commercial that has been airing consistently on throughout 2025. This 30-second spot was developed for The Bistro on Main Street, a client eager to continue supporting ¾ÅÓÎÓéÀÖ¹ÙÍø students through future advertising opportunities.
A key contributor to this effort has been , who recently met with students from both Student Media and AAF ¾ÅÓÎÓéÀÖ¹ÙÍø to provide valuable insights into media revenue streams, packaging ad sales, and identifying potential clients for integrated campaigns. As a result, students have developed a new, comprehensive media kit that includes broadcast, print, and digital media distribution, which they plan to launch in late March.
Skinner will continue working with Student Media to develop large-scale integrated media campaigns that emphasize creativity and continuity to meet client goals. Together, Skinner, the Student Media Director, and the team will set objectives, track key metrics, and refine strategies to enhance campaign effectiveness. This hands-on approach will not only strengthen Student Media’s sales and marketing efforts but also equip students with transferable skills in media, marketing, and production—preparing them for careers in an evolving industry.
Expanding beyond Student Media and AAF, the Ambassador Crawford College of Business and Entrepreneurship, in partnership with American Marketing Association, Student Media, and AAF ¾ÅÓÎÓéÀÖ¹ÙÍø, welcomed the Chief Executive Officer, North America and the Chief Media Officer of , one of the world’s leading media agencies, to ¾ÅÓÎÓéÀÖ¹ÙÍø on March 20. CARAT, known for its work with global brands like Microsoft, Procter & Gamble, IKEA, and Mastercard, provided students with an exclusive opportunity to learn from top industry professionals and network during a special presentation and reception.
from our own ¾ÅÓÎÓéÀÖ¹ÙÍør reporters.
Through these partnerships, ¾ÅÓÎÓéÀÖ¹ÙÍø Student Media is strengthening its role as a training ground for future media professionals, equipping students with the skills and connections needed to excel in the ever-evolving media landscape.