Haithem Zourrig, Department of Marketing and Entrepreneurship at ¾ÅÓÎÓéÀÖ¹ÙÍø at Stark, presented The Influence of Country Image and Consumer Animosity on Chinese and South Korean Consumers Responses to U.S. and Japanese Brands at the Society for Marketing Advances meeting in West Palm Beach, Florida, on Nov. 2, 2018.